A More Profitable Approach to Product Returns

July 6, 2018 | James Abbey, Michael Ketzenberg, Richard Metters | Marketing

A relatively small number of purchase and return metrics can accurately predict customer profitability — and the likelihood of policy abuse. By using analytics to identify the few customers who cost the company the most money by abusing return policies before they make their next purchase, companies can prevent abusive returns, avoid PR disasters, and boost their profitability.

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A More Profitable Approach to Product Returns

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