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As Stores Reopen, Which Customers Are Most Likely To Return?

September 16, 2020 | Marketing

A new analysis of the pandemic’s effect on in-person shopping behaviors has resulted in an actionable framework to help brand owners and retailers understand and address the consumer needs and preferences of five retail customer segments. The authors suggest actions that retailers can take to better target each segment, whether the goal is to recapture former customers or retain new ones gained during the pandemic.

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