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Combining Purpose With Profits

February 19, 2014 | Julian Birkinshaw, Nicolai J. Foss, Siegwart Lindenberg | Leadership

It's an old idea: If you want to build a company that truly motivates its employees, it has to have a sense of purpose. A sense of purpose that transcends making money can motivate employees. But to sustain both a sense of purpose and a solid level of profitability over time, companies need to pay attention to several fundamental organizing principles, including the need for support systems that reinforce goals.

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