Skip to content
Product cover

Could the Big Technology Companies of Today Be the Financial Advisers of Tomorrow?

October 12, 2017 | Luis Viceira, Peter Nolan, Terrance Rogers, Anthony Runco | Managing Technology

Following the example of Alibaba in China, Amazon is leveraging strong trust in its brand and its broad customer base to enter the U.S. financial market. While Alibaba saw opportunity in the lack of credit cards in China, Amazon could use credit cards’ ubiquity in the U.S. to reach a large pool of potential customers.

Purchase Options

Educator and Student Discounts Available. Learn more »

  BENCHMARKS  
Loading Time: Base Classes  0.0006
My Controller Construct  0.0003
Build Nav  0.0007
Controller Execution Time ( Products / Route )  0.0838
Total Execution Time  0.0844
  GET DATA  
No GET data exists
  MEMORY USAGE  
1.5810 MB
  POST DATA  
No POST data exists
  URI STRING  
store/could-the-big-technology-companies-of-today-be-the-financial-advisers-of-tomorrow
  CLASS/METHOD  
products/route
  DATABASE:  MITSLOAN_DEV   QUERIES: 70  (Hide)
0.0012  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0003  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0008  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0003  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0007  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0003  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0019  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'eac8c56b1ea8b8b45f6c6d0671d65f3e'
ORDER BY `created_at` DESC 
0.0003  

SELECT SQL_CALC_FOUND_ROWS cat_id
FROM (`product_categories`)
WHERE `status_id` =  'A'
AND `url_friendly` =  'could-the-big-technology-companies-of-today-be-the-financial-advisers-of-tomorrow'
AND `parent_id` =  1 
0.0217  

SELECT c.parent_id, c.format_id
                    FROM products AS p, products AS c
                    WHERE p.prod_id = c.parent_id AND
                        c.avail_id IN ('A','B','D') AND
                        c.type_id = 'V' AND
                        (
                            c.sku = 'could-the-big-technology-companies-of-today-be-the-financial-advisers-of-tomorrow' OR
                            if(c.format_id = 'Certificate', '', p.url_friendly) = 'could-the-big-technology-companies-of-today-be-the-financial-advisers-of-tomorrow'
                        )
                    LIMIT 1 
0.0007  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  3531 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3531' 
0.0003  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3531'
ORDER BY `sort` ASC 
0.0006  

SELECT `cat_id`
FROM (`product_categories__products`)
WHERE `prod_id` =  '3531' 
0.0002  

SELECT *
FROM (`product_flags__products`)
WHERE `prod_id` =  '3531' 
0.0002  

SELECT `sku`
FROM (`products__xsell`)
WHERE `prod_id` =  '3531'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0248  

SELECT `products`.`parent_id`
FROM (`transaction_lines`)
JOIN `products` ON `products`.`sku` = `transaction_lines`.`sku`
JOIN `product_categories__products` ON `products`.`parent_id` = `product_categories__products`.`prod_id`
WHERE `products`.`avail_id` =  'A'
AND TO_DAYS(transaction_lines.updated_at) < (TO_DAYS(NOW()) - 90)
AND `product_categories__products`.`cat_id` IN ('243') 
GROUP BY `products`.`parent_id`
ORDER BY COUNT(*) DESC
LIMIT 6 
0.0006  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3379' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3379' 
0.0017  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3379'
ORDER BY `sort` ASC 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3385' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3385' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3385'
ORDER BY `sort` ASC 
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3991' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3991' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3991'
ORDER BY `sort` ASC 
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '4261' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '4261' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '4261'
ORDER BY `sort` ASC 
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '1505' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '1505' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '1505'
ORDER BY `sort` ASC 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '33' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '33' 
0.0003  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '33'
ORDER BY `sort` ASC 
0.0003  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '3531'
AND `kind` =  'image_600x600'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0002  

SELECT *
FROM (`media`)
WHERE `media`.`media_id` =  '1615' 
0.0002  

SELECT *
FROM (`mime_types`)
WHERE `mime_types`.`extension` =  'jpg' 
0.0002  

SELECT *
FROM (`media_metadata`)
WHERE `media_id` =  '1615' 
0.0003  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '3531'
AND `kind` =  'gallery_image'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0003  

SELECT *
FROM (`products`)
WHERE `avail_id` IN ('A', 'B', 'C', 'H') 
AND `parent_id` =  '3531'
AND `type_id` =  'V'
ORDER BY IF(position = 0, 1, 0) ASC , `position`, `title` 
0.0002  

SELECT `c`.`format_id`, `c`.`price`, `c`.`sale_price`
FROM (`products` AS c)
WHERE `c`.`prod_id` =  '3532'
LIMIT 1 
0.0002  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '3532'
AND `kind` =  'thumbnail'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0001  

SELECT `c`.`format_id`, `c`.`price`, `c`.`sale_price`
FROM (`products` AS c)
WHERE `c`.`prod_id` =  '4369'
LIMIT 1 
0.0002  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '4369'
AND `kind` =  'thumbnail'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0002  

SELECT `product_categories__products`.`cat_id`
FROM (`product_categories__products`)
JOIN `product_categories` ON `product_categories__products`.`cat_id` = `product_categories`.`cat_id`
WHERE `product_categories__products`.`prod_id` =  '3531'
AND `product_categories`.`parent_id` =  1
AND `product_categories__products`.`cat_id` NOT IN (1, 261)  
0.0004  

SELECT `cat_id` AS id, `parent_id` AS parent, `status_id`, `name`, `description`, `url_friendly`, `page_title`, `meta_keywords`, `meta_description`, `position`, `updated_at`
FROM (`product_categories`)
WHERE `cat_id` != 1
ORDER BY `parent_id`, IF(position = 0, 1, 0) ASC , `position`, `name` 
0.0003  

SELECT *
FROM (`product_categories`)
WHERE `status_id` =  'A'
AND `parent_id` =  1
AND `cat_id` NOT IN (1, 261) 
ORDER BY `name` 
0.0002  

SELECT *
FROM (`site_settings`)
WHERE `option_key` =  'announcement' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)