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DBS Bank Pumps Up the Volume on its Technology

January 6, 2014 | Michael Fitzgerald | Marketing

DBS Bank, Singapore's largest, is using analytics, social media and mobile technology to boost customer satisfaction and its bottom line. The company is using technology more effectively, filling in with outside vendors where it feels it cannot achieve top performance on its own. The bank is also building on its traditional transaction model to leverage information more effectively — a process it expects will radically remake the way it interacts with its customers.

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