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Get More Ideas From the Crowd

April 16, 2021 | Claudia Kubowicz Malhotra, Arvind Malhotra, and Barry L. Bayus | Innovation

New research shows that organizations seeking innovative ideas from crowdsourcing platforms can gain more responses to their problem statements by engaging contributors’ imaginations while not limiting their creativity. The authors suggest five best practices for using crowdsourcing sites: personalizing the problem, challenging solvers to surpass the status quo, explaining customer needs, asking engaging questions, and highlighting tensions to be resolved.

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