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Growth Opportunities for Brands During the COVID-19 Crisis

May 4, 2020 | Richard Ettenson, Jonathan Knowles, Patrick Lynch, Joseph Dollens | Marketing

COVID-19 has quickly disrupted how companies market their brands to consumers and the way customers shop for products. The current environment offers an unprecedented opportunity for smaller and midtier brands to compete against their more established rivals for exposure, mindshare, product trials, and market share with a new and broader base of potential customers.

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