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Leading With Next-Generation Key Performance Indicators

June 13, 2018 | David Kiron, Michael Schrage | Marketing

MIT Sloan Management Review and Google’s new cross-industry survey about key performance indicators (KPIs) asked senior executives to explain how they and their organizations are using KPIs in the digital era. The results shed light on the tensions and contradictions companies face when using KPIs, demonstrate the many ways advanced use of KPIs can benefit organizations, and offer steps executives can take to make the most of KPIs going forward.

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