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Make Your Crowd Smart

January 31, 2020 | Gerald C. Kane, Christoph Riedl, Victor P. Seidel, Anita W. Woolley | Workplace, Teams, & Culture

Behind many crowdsourcing failures is the misconception that a one-size-fits-all approach to crowdsourcing, resulting in crowds without directly relevant knowledge being asked to address problems they’re poorly suited to solve. Research suggests that three distinct types of crowdsourcing can be used to solve problems of differing scope and complexity and generate opportunities for innovation.

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