Mastering the Digital Innovation Challenge

March 7, 2017 | Gerald C. Kane, Fredrik Svahn, Lars Mathiassen, Rikard Lindgren | Innovation

For Volvo Cars, pursuing digital innovation required fundamentally rethinking the organization, while also keeping the core business functioning efficiently. The company did so by balancing four interrelated competing concerns: (1) new and established innovation capabilities; (2) process and product focus; (3) external and internal collaboration; and (4) flexibility and control in relationships with external partners.

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globals	Array ( [org] => SMR [company_name] => MIT Sloan Management Review [cs_address_1] => 238 Main Street E48-570 [cs_address_2] => [cs_city] => Cambridge [cs_state] => MA [cs_zip] => 02142 [cs_phone] => 617-253-7170 [cs_fax] => 617-258-9739 [cs_hours] => 8 a.m. - 5 p.m. [EST] Mon. - Fri. [cs_email] => smr-help@mit.edu [triliteral_email] => orders@triliteral.org [mit_issues_email] => smr-issues@mit.edu [order_confirm_email] => smr-noreply@sloan.mit.edu [webmaster_email] => webmaster@rarebirdinc.com [inventory_recips] => developer@rarebirdinc.com [meta_description] => MIT Sloan Management Review's online store [meta_keywords] => [copyright] => Copyright © Massachusetts Institute of Technology, 2025. All rights reserved. [ga_account] => [recaptcha] => Array ( [public_key] => [private_key] => ) [enable_users] => [doc_root] => /var/www/mit-sloan.com/web [media_path] => /var/www/mit-sloan.com/web/media [data_path] => /var/www/mit-sloan.com/web/../data [csv_path] => /var/www/mit-sloan.com/web/../data/csv [ini_path] => /var/www/mit-sloan.com/web/../data/ini [pdf_path] => /var/www/mit-sloan.com/web/../data/pdf [certificate_pdf_path] => /var/www/mit-sloan.com/web/../data/certificate_pdf [audio_path] => /var/www/mit-sloan.com/web/../data/audio [video_path] => /var/www/mit-sloan.com/web/../data/video [zip_path] => /var/www/mit-sloan.com/web/../data/zip [epub_path] => /var/www/mit-sloan.com/web/../data/epub [mobi_path] => /var/www/mit-sloan.com/web/../data/mobi [cli_path] => /var/www/mit-sloan.com/application/controllers/cli [title_suffix] => - MIT SMR Store [seo] => Array ( [default_title] => MIT SMR Store [og_image] => http://mit-sloan.rarebirdinc.com/assets/images/mit-smr-social-default.png ) [default_meta] => Array ( [description] => MIT Sloan Management Review's online store [keywords] => [copyright] => Copyright © Massachusetts Institute of Technology, 2025. All rights reserved. [author] => MIT Sloan Management Review ) [main_site_url] => http://sloanreview.mit.edu [license_agreement_pdf_url] => /pdf/MgmtReportLicensingAgreement.pdf [permission_to_copy_min_qty] => 5 [adminbghex] => #c9c9c9 [adminfghex] => #e9e9e9 [adminac1hex] => #a9a9a9 [default_product_thumbnail] => /assets/images/MITSMR_cover.jpg [default_product_cover] => /assets/images/MITSMR_cover.jpg [sendgrid_api_key] => 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 )
template	Array ( [default_layout] => layouts/application [enable_view_path_comment] => 1 )
sfg	Array ( [debug] => 0 [log] => 1 [notify] => 1 [timeout] => 10 [test_mode] => [remote_host] => api.sfgnetwork.com [remote_port] => 443 [remote_uri] => /websvcapps/services/https/process_xmlrpc.php [remote_method] => process_xmlrpc [services] => Array ( [ecommerce_order] => Array ( [user] => 122f2eb252faa4e4b86193e483bd2b52 [pass] => 21598fa307e843648856f0c3f41bfbc5 ) [product_status] => Array ( [user] => 1ec0e02302ef35e38fb75f6d13670357 [pass] => 36375bce7741df326faec39f71240d5e ) ) )

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