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On the Rocky Road to Strong Global Culture

June 26, 2010 | Orly Levy, Sully Taylor, Nakiye A. Boyacigiller | Workplace, Teams, & Culture

Companies often approach the process of developing a global culture as a one-way process dominated by corporate headquarters, exemplified by common terms such as "cultural transfer" "and "culture dissemination." Also, core values often originate at corporate headquarters and fail to reflect and incorporate diverse cultural influences. This approach breeds skepticism about global culture among overseas employees, who may perceive headquarters' core values as ethnocentric and parochial.

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