The American Red Cross: Adding Digital Volunteers to Its Ranks

May 23, 2014 | Gerald C. (Jerry) Kane | Workplace, Teams, & Culture

The American Red Cross has become an excellent example of how to use social media to connect people during the three cycles of disaster: preparedness, response and then recovery. Its digital volunteers help calm people in the middle of events, and its community mobilizers help coordinate services afterwards. "We want to blur that line about who's a Red Crosser and who's not, to say, 'actually, this is up to all of us,'" says the organization's Wendy Harman.

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The American Red Cross: Adding Digital Volunteers to Its Ranks

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