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The Design and Development of Information Products

April 15, 1996 | Marc H. Meyer, Michael H. Zack | Marketing

Companies that produce information in printed or electronic form can learn much from research on physical products, including the development of product and process platforms to enhance design and development. The authors provide a framework for the architecture of information products and apply it to two companies that are creating competitive advantage by refining information through product and process technologies. The authors also consider ways that companies can design information products in the future to focus on customers' implied needs and to take advantage of new interactive technologies.

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