Skip to content
Product cover

The Multiplier Effect of Social Business Tools

Mondelez International's brands include some well-recognized names, including Oreo, Ritz, and Cadbury. Yet as Mondelez's vice president of global media and consumer engagement Bonin Bough explains, even a powerhouse like Oreo must work to engage its customers — and in the modern era, that means using social media. In his interview with David Kiron, Bough describes the company's innovative methods for expanding its reach.

Purchase Options

Educator and Student Discounts Available. Learn more »

  BENCHMARKS  
Loading Time: Base Classes  0.0006
My Controller Construct  0.0003
Build Nav  0.0005
Controller Execution Time ( Products / Route )  0.0476
Total Execution Time  0.0482
  GET DATA  
No GET data exists
  MEMORY USAGE  
1.5595 MB
  POST DATA  
No POST data exists
  URI STRING  
store/the-multiplier-effect-of-social-business-tools
  CLASS/METHOD  
products/route
  DATABASE:  MITSLOAN_DEV   QUERIES: 68  (Hide)
0.0003  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0003  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'c9a2cf5961018827cbdda9aa93f491c1'
ORDER BY `created_atDESC 
0.0002  

SELECT SQL_CALC_FOUND_ROWS cat_id
FROM 
(`product_categories`)
WHERE `status_id` =  'A'
AND `url_friendly` =  'the-multiplier-effect-of-social-business-tools'
AND `parent_id` =  
0.0101  

SELECT c.parent_idc.format_id
                    FROM products 
AS pproducts AS c
                    WHERE p
.prod_id c.parent_id AND
                        
c.avail_id IN ('A','B','D') AND
                        
c.type_id 'V' AND
                        (
                            
c.sku 'the-multiplier-effect-of-social-business-tools' OR
                            if(
c.format_id 'Certificate'''p.url_friendly) = 'the-multiplier-effect-of-social-business-tools'
                        
)
                    
LIMIT 1 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  2847 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '2847' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '2847'
ORDER BY `sortAS
0.0001  

SELECT `cat_id`
FROM (`product_categories__products`)
WHERE `prod_id` =  '2847' 
0.0001  

SELECT *
FROM (`product_flags__products`)
WHERE `prod_id` =  '2847' 
0.0002  

SELECT `sku`
FROM (`products__xsell`)
WHERE `prod_id` =  '2847'
ORDER BY IF(position 010) AS, `position
0.0184  

SELECT `products`.`parent_id`
FROM (`transaction_lines`)
JOIN `productsON `products`.`sku` = `transaction_lines`.`sku`
JOIN `product_categories__productsON `products`.`parent_id` = `product_categories__products`.`prod_id`
WHERE `products`.`avail_id` =  'A'
AND TO_DAYS(transaction_lines.updated_at) < (TO_DAYS(NOW()) - 90)
AND `
product_categories__products`.`cat_idIN ('247') 
GROUP BY `products`.`parent_id`
ORDER BY COUNT(*) DESC
LIMIT 6 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '1211' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '1211' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '1211'
ORDER BY `sortAS
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '305' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '305' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '305'
ORDER BY `sortAS
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '1325' 
0.0001  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '1325' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '1325'
ORDER BY `sortAS
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '523' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '523' 
0.0001  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '523'
ORDER BY `sortAS
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3987' 
0.0001  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3987' 
0.0001  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3987'
ORDER BY `sortAS
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '339' 
0.0001  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '339' 
0.0001  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '339'
ORDER BY `sortAS
0.0004  

SELECT SQL_CALC_FOUND_ROWS media_idposition
FROM 
(`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '2847'
AND `kind` =  'image_600x600'
ORDER BY IF(position 010) AS, `position
0.0001  

SELECT *
FROM (`media`)
WHERE `media`.`media_id` =  '1299' 
0.0001  

SELECT *
FROM (`mime_types`)
WHERE `mime_types`.`extension` =  'jpg' 
0.0001  

SELECT *
FROM (`media_metadata`)
WHERE `media_id` =  '1299' 
0.0002  

SELECT SQL_CALC_FOUND_ROWS media_idposition
FROM 
(`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '2847'
AND `kind` =  'gallery_image'
ORDER BY IF(position 010) AS, `position
0.0002  

SELECT *
FROM (`products`)
WHERE `avail_idIN ('A''B''C''H') 
AND `
parent_id` =  '2847'
AND `type_id` =  'V'
ORDER BY IF(position 010) AS, `position`, `title
0.0001  

SELECT `c`.`format_id`, `c`.`price`, `c`.`sale_price`
FROM (`productsAS c)
WHERE `c`.`prod_id` =  '2848'
LIMIT 1 
0.0002  

SELECT SQL_CALC_FOUND_ROWS media_idposition
FROM 
(`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '2848'
AND `kind` =  'thumbnail'
ORDER BY IF(position 010) AS, `position
0.0002  

SELECT `product_categories__products`.`cat_id`
FROM (`product_categories__products`)
JOIN `product_categoriesON `product_categories__products`.`cat_id` = `product_categories`.`cat_id`
WHERE `product_categories__products`.`prod_id` =  '2847'
AND `product_categories`.`parent_id` =  1
AND `product_categories__products`.`cat_idNOT IN (1261)  
0.0003  

SELECT `cat_idAS id, `parent_idAS parent, `status_id`, `name`, `description`, `url_friendly`, `page_title`, `meta_keywords`, `meta_description`, `position`, `updated_at`
FROM (`product_categories`)
WHERE `cat_id` != 1
ORDER BY 
`parent_id`, IF(position 010) AS, `position`, `name
0.0002  

SELECT *
FROM (`product_categories`)
WHERE `status_id` =  'A'
AND `parent_id` =  1
AND `cat_idNOT IN (1261) 
ORDER BY `name
0.0002  

SELECT *
FROM (`site_settings`)
WHERE `option_key` =  'announcement' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)