Skip to content
Product cover

The Practice of Global Product Development

Editor’s Note: MIT Sloan Management Review first published “The New Practice of Global Product Development” in our Summer 2006 edition. In the article, authors Steven D. Eppinger and Anil R. Chitkara examined state-of-the-art and emerging best practices in global product development (GPD). GPD continues to evolve, and in 2009, we asked Eppinger, the General Motors Leaders for Manufacturing Professor of Management Science at the MIT Sloan School of Management, to update the article with new insights about GPD. His additions are published here along side the 2006 article, annotating the original text.

Purchase Options

Educator and Student Discounts Available. Learn more »

  BENCHMARKS  
Loading Time: Base Classes  0.0007
My Controller Construct  0.0003
Build Nav  0.0007
Controller Execution Time ( Products / Route )  0.0492
Total Execution Time  0.0499
  GET DATA  
No GET data exists
  MEMORY USAGE  
1.5639 MB
  POST DATA  
No POST data exists
  URI STRING  
store/the-practice-of-global-product-development
  CLASS/METHOD  
products/route
  DATABASE:  MITSLOAN_DEV   QUERIES: 68  (Hide)
0.0003  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0003  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  'f597b571821248638c2675d481ca804c'
ORDER BY `created_atDESC 
0.0002  

SELECT SQL_CALC_FOUND_ROWS cat_id
FROM 
(`product_categories`)
WHERE `status_id` =  'A'
AND `url_friendly` =  'the-practice-of-global-product-development'
AND `parent_id` =  
0.0038  

SELECT c.parent_idc.format_id
                    FROM products 
AS pproducts AS c
                    WHERE p
.prod_id c.parent_id AND
                        
c.avail_id IN ('A','B','D') AND
                        
c.type_id 'V' AND
                        (
                            
c.sku 'the-practice-of-global-product-development' OR
                            if(
c.format_id 'Certificate'''p.url_friendly) = 'the-practice-of-global-product-development'
                        
)
                    
LIMIT 1 
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  877 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '877' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '877'
ORDER BY `sortAS
0.0001  

SELECT `cat_id`
FROM (`product_categories__products`)
WHERE `prod_id` =  '877' 
0.0001  

SELECT *
FROM (`product_flags__products`)
WHERE `prod_id` =  '877' 
0.0001  

SELECT `sku`
FROM (`products__xsell`)
WHERE `prod_id` =  '877'
ORDER BY IF(position 010) AS, `position
0.0247  

SELECT `products`.`parent_id`
FROM (`transaction_lines`)
JOIN `productsON `products`.`sku` = `transaction_lines`.`sku`
JOIN `product_categories__productsON `products`.`parent_id` = `product_categories__products`.`prod_id`
WHERE `products`.`avail_id` =  'A'
AND TO_DAYS(transaction_lines.updated_at) < (TO_DAYS(NOW()) - 90)
AND `
product_categories__products`.`cat_idIN ('244') 
GROUP BY `products`.`parent_id`
ORDER BY COUNT(*) DESC
LIMIT 6 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '431' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '431' 
0.0003  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '431'
ORDER BY `sortAS
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '825' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '825' 
0.0003  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '825'
ORDER BY `sortAS
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '4029' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '4029' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '4029'
ORDER BY `sortAS
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '439' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '439' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '439'
ORDER BY `sortAS
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3579' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3579' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3579'
ORDER BY `sortAS
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3511' 
0.0001  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3511' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authorsON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3511'
ORDER BY `sortAS
0.0003  

SELECT SQL_CALC_FOUND_ROWS media_idposition
FROM 
(`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '877'
AND `kind` =  'image_600x600'
ORDER BY IF(position 010) AS, `position
0.0001  

SELECT *
FROM (`media`)
WHERE `media`.`media_id` =  '427' 
0.0001  

SELECT *
FROM (`mime_types`)
WHERE `mime_types`.`extension` =  'jpg' 
0.0001  

SELECT *
FROM (`media_metadata`)
WHERE `media_id` =  '427' 
0.0002  

SELECT SQL_CALC_FOUND_ROWS media_idposition
FROM 
(`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '877'
AND `kind` =  'gallery_image'
ORDER BY IF(position 010) AS, `position
0.0002  

SELECT *
FROM (`products`)
WHERE `avail_idIN ('A''B''C''H') 
AND `
parent_id` =  '877'
AND `type_id` =  'V'
ORDER BY IF(position 010) AS, `position`, `title
0.0001  

SELECT `c`.`format_id`, `c`.`price`, `c`.`sale_price`
FROM (`productsAS c)
WHERE `c`.`prod_id` =  '878'
LIMIT 1 
0.0002  

SELECT SQL_CALC_FOUND_ROWS media_idposition
FROM 
(`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '878'
AND `kind` =  'thumbnail'
ORDER BY IF(position 010) AS, `position
0.0002  

SELECT `product_categories__products`.`cat_id`
FROM (`product_categories__products`)
JOIN `product_categoriesON `product_categories__products`.`cat_id` = `product_categories`.`cat_id`
WHERE `product_categories__products`.`prod_id` =  '877'
AND `product_categories`.`parent_id` =  1
AND `product_categories__products`.`cat_idNOT IN (1261)  
0.0004  

SELECT `cat_idAS id, `parent_idAS parent, `status_id`, `name`, `description`, `url_friendly`, `page_title`, `meta_keywords`, `meta_description`, `position`, `updated_at`
FROM (`product_categories`)
WHERE `cat_id` != 1
ORDER BY 
`parent_id`, IF(position 010) AS, `position`, `name
0.0004  

SELECT *
FROM (`product_categories`)
WHERE `status_id` =  'A'
AND `parent_id` =  1
AND `cat_idNOT IN (1261) 
ORDER BY `name
0.0002  

SELECT *
FROM (`site_settings`)
WHERE `option_key` =  'announcement' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)