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The Best Response to Digital Disruption

March 31, 2017 | Jacques Bughin, Nicolas van Zeebroeck | Innovation

Few executives would argue that digitization’s disruptive influence is growing rapidly. But surprisingly little empirical evidence has captured either the magnitude of digital disruption or how incumbents are reacting on a broad scale. In a bid to help address that gap, McKinsey undertook a global survey of C-suite executives to capture how digitization unfolds across industries and how incumbents are responding. With some notable and important exceptions, the answer is “not well.”

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