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When Employees Don't 'Like' Their Employers on Social Media

November 22, 2016 | Marie-Cécile Cervellon, Pamela Lirio | Marketing

When employees are not fans or supporters of the company's products on social media, it sends an ambiguous message and could deprive the company of potential supporters. Employers can counter this by encouraging their "digital native" employees to become brand ambassadors for the company.

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