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A Structured Approach to Strategic Decisions

February 11, 2019 | Dan Lovallo, Daniel Kahneman, Olivier Sibony | Strategy

Many decisions about strategy require that senior executives make evaluative judgments on the basis of extensive, complex information. A disciplined, sequential approach can mitigate common errors and improve the quality of both one-off and recurrent decisions in an array of business domains. The process described in this article is easy to learn, involves little additional work, and (within limits) leaves room for intuition.

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