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Beyond the Hype: The Hard Work Behind Analytics Success

March 8, 2016 | Sam Ransbotham, David Kiron, Pamela Kirk Prentice | Data, AI, & Machine Learning

The 2016 Data & Analytics Report by MIT Sloan Management Review and SAS finds that analytics is now a mainstream idea, but not a mainstream practice. Few companies have a strategic plan for analytics or are executing a strategy for what they hope to achieve with analytics. Organizations achieving the greatest benefits from analytics ensure the right data is being captured, and blend information and experience in making decisions.

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