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Boosting Business Value by Reducing COVID-19 Transmission Risk

August 28, 2020 | Seth G. Benzell, Avinash Collis, Christos Nicolaides | Strategy

Given the continued risks to public health during the COVID-19 pandemic, boosting a company’s risk-to-value proposition is both a financial and moral imperative. Companies that establish reputations for having safer locations will be rewarded by risk-averse clients. Leaders should keep in mind that the effectiveness of potential interventions will vary depending on their business’s type of location.

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