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Bridging the Sustainability Gap

June 17, 2014 | David A. Lubin, Daniel C. Esty | Social Responsibility

Most mainstream investors are unconvinced that sustainability leadership translates into profits and marketplace success. Despite rising importance on the corporate agenda, sustainability —as currently understood and measured — interests only a small niche of investors. The authors argue that a "back to basics" approach for measuring sustainability's direct impact on revenue growth, productivity and risk would provide mainstream investors with the data that's critical to their decisions.

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