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Don’t Set Your Next CEO Up to Fail

December 4, 2019 | Thomas Keil, Marianna Zangrillo | Strategy

Boards often have only an implicit sense of what they want a new CEO to do — in particular, how much they want the strategic direction and organizational model to change and how they expect it to happen. Clearly defining the mandate and matching it to the CEO’s profile is critical. CEO mandates can be divided into four types: continuation, evolution, transformation, and disruption. They each require different candidate profiles and different approaches to the job.

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