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Fast-Track Data Monetization With Strategic Data Assets

July 26, 2021 | Barbara H. Wixom, Gabriele Piccoli, and Joaquin Rodriguez | Data, AI, & Machine Learning

Unlike traditional company assets that will deteriorate or be depleted over time, data can be reused and recombined freely without degradation. Increasing the liquidity — the ease of data asset reuse and recombination — of strategic data is the first step to data monetization. The authors describe how the efforts of a financial services firm and three other organizations to facilitate the recurring reuse and recombination of strategic data assets are paying off.

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