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Fighting the Gravity of Average Performance

December 23, 2019 | Martin Reeves , Kevin Whitaker, Tom Deegan | Strategy

New research shows that market leadership is increasingly temporary. Just 17% of companies are able to significantly outperform their industry average for five years. The ones that do continually find new sources of competitive advantage by reinventing their businesses and adapting to evolving market conditions. Their example offers lessons for leadership teams trying to fight the relentless pull to the mean.

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