Skip to content
Product cover

From Disruption to Collision: The New Competitive Dynamics

February 25, 2020 | Karim R. Lakhani, Marco Iansiti | Data, AI, & Machine Learning

Collisions between innovators and established players are forcing leaders of existing companies to reexamine how they do business in settings where new players follow radically different rules. For many, making small or incremental changes won’t be enough. They will need to fundamentally alter their operating models, including how they gather and respond to information and how they interact with their customers.

Purchase Options

Educator and Student Discounts Available. Learn more »

  BENCHMARKS  
Loading Time: Base Classes  0.0019
My Controller Construct  0.0004
Build Nav  0.0006
Controller Execution Time ( Products / Route )  0.1308
Total Execution Time  0.1331
  GET DATA  
No GET data exists
  MEMORY USAGE  
1.5655 MB
  POST DATA  
No POST data exists
  URI STRING  
store/from-disruption-to-collision-the-new-competitive-dynamics
  CLASS/METHOD  
products/route
  DATABASE:  MITSLOAN_DEV   QUERIES: 70  (Hide)
0.0010  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0007  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0006  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0009  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0004  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0007  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0004  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0003  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0004  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0009  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0035  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0047  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0006  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0032  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0020  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0018  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0003  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '585ac6f2cb1f8a18a861ad97947d936f'
ORDER BY `created_at` DESC 
0.0007  

SELECT SQL_CALC_FOUND_ROWS cat_id
FROM (`product_categories`)
WHERE `status_id` =  'A'
AND `url_friendly` =  'from-disruption-to-collision-the-new-competitive-dynamics'
AND `parent_id` =  1 
0.0323  

SELECT c.parent_id, c.format_id
                    FROM products AS p, products AS c
                    WHERE p.prod_id = c.parent_id AND
                        c.avail_id IN ('A','B','D') AND
                        c.type_id = 'V' AND
                        (
                            c.sku = 'from-disruption-to-collision-the-new-competitive-dynamics' OR
                            if(c.format_id = 'Certificate', '', p.url_friendly) = 'from-disruption-to-collision-the-new-competitive-dynamics'
                        )
                    LIMIT 1 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  4241 
0.0037  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '4241' 
0.0003  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '4241'
ORDER BY `sort` ASC 
0.0001  

SELECT `cat_id`
FROM (`product_categories__products`)
WHERE `prod_id` =  '4241' 
0.0001  

SELECT *
FROM (`product_flags__products`)
WHERE `prod_id` =  '4241' 
0.0003  

SELECT `sku`
FROM (`products__xsell`)
WHERE `prod_id` =  '4241'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0317  

SELECT `products`.`parent_id`
FROM (`transaction_lines`)
JOIN `products` ON `products`.`sku` = `transaction_lines`.`sku`
JOIN `product_categories__products` ON `products`.`parent_id` = `product_categories__products`.`prod_id`
WHERE `products`.`avail_id` =  'A'
AND TO_DAYS(transaction_lines.updated_at) < (TO_DAYS(NOW()) - 90)
AND `product_categories__products`.`cat_id` IN ('276') 
GROUP BY `products`.`parent_id`
ORDER BY COUNT(*) DESC
LIMIT 6 
0.0003  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '701' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '701' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '701'
ORDER BY `sort` ASC 
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3943' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3943' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3943'
ORDER BY `sort` ASC 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3049' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3049' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3049'
ORDER BY `sort` ASC 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3433' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3433' 
0.0003  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3433'
ORDER BY `sort` ASC 
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3497' 
0.0001  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3497' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3497'
ORDER BY `sort` ASC 
0.0001  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '4191' 
0.0002  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '4191' 
0.0002  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '4191'
ORDER BY `sort` ASC 
0.0003  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '4241'
AND `kind` =  'image_600x600'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0002  

SELECT *
FROM (`media`)
WHERE `media`.`media_id` =  '1971' 
0.0002  

SELECT *
FROM (`mime_types`)
WHERE `mime_types`.`extension` =  'jpg' 
0.0002  

SELECT *
FROM (`media_metadata`)
WHERE `media_id` =  '1971' 
0.0003  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '4241'
AND `kind` =  'gallery_image'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0003  

SELECT *
FROM (`products`)
WHERE `avail_id` IN ('A', 'B', 'C', 'H') 
AND `parent_id` =  '4241'
AND `type_id` =  'V'
ORDER BY IF(position = 0, 1, 0) ASC , `position`, `title` 
0.0001  

SELECT `c`.`format_id`, `c`.`price`, `c`.`sale_price`
FROM (`products` AS c)
WHERE `c`.`prod_id` =  '4242'
LIMIT 1 
0.0002  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '4242'
AND `kind` =  'thumbnail'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0001  

SELECT `c`.`format_id`, `c`.`price`, `c`.`sale_price`
FROM (`products` AS c)
WHERE `c`.`prod_id` =  '4590'
LIMIT 1 
0.0002  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '4590'
AND `kind` =  'thumbnail'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0002  

SELECT `product_categories__products`.`cat_id`
FROM (`product_categories__products`)
JOIN `product_categories` ON `product_categories__products`.`cat_id` = `product_categories`.`cat_id`
WHERE `product_categories__products`.`prod_id` =  '4241'
AND `product_categories`.`parent_id` =  1
AND `product_categories__products`.`cat_id` NOT IN (1, 261)  
0.0004  

SELECT `cat_id` AS id, `parent_id` AS parent, `status_id`, `name`, `description`, `url_friendly`, `page_title`, `meta_keywords`, `meta_description`, `position`, `updated_at`
FROM (`product_categories`)
WHERE `cat_id` != 1
ORDER BY `parent_id`, IF(position = 0, 1, 0) ASC , `position`, `name` 
0.0003  

SELECT *
FROM (`product_categories`)
WHERE `status_id` =  'A'
AND `parent_id` =  1
AND `cat_id` NOT IN (1, 261) 
ORDER BY `name` 
0.0006  

SELECT *
FROM (`site_settings`)
WHERE `option_key` =  'announcement' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)