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How Business Ecosystems Rise (and Often Fall)

July 26, 2019 | Martin Reeves , Michael G. Jacobides, Hen Lotan, Julien Legrand | Strategy

It’s tempting to look at high-profile business ecosystems and assume that the model is a reliable formula for success. In fact, many ecosystems never earn a significant market share, and only about 15% dominate their markets over time. An analysis shows that most share a common life cycle, with several critical windows along the way. For management, the key is understanding these windows and adjusting the company’s strategy over time to meet the unique requirements of each.

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