How Digital Platforms Have Become Double-Edged Swords

May 6, 2019 | Annabelle Gawer, Michael A. Cusumano, David B. Yoffie , interviewed by Allyson MacDonald | Strategy

The most valuable companies in the world have harnessed platforms’ power to achieve rapid growth and market dominance. But as these platforms have grown in size and scale, the opportunity for abuse has become very real — while profitability isn’t coming easily even for successful platforms. In an interview with MIT SMR, the authors of The Business of Platforms bust the myths and outline the pitfalls of platform strategy.

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How Digital Platforms Have Become Double-Edged Swords

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