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How Fast and Flexible Do You Want Your Information, Really?

March 23, 2011 | Thomas H. Davenport, Jim Hagemann Snabe | Data, AI, & Machine Learning

Almost all executives want more and faster information, and almost all companies are racing to provide it. What many of them are overlooking is that the real aim should not be faster information but faster decision making, and those aren’t the same things. Executives tend to request more information than they can use, and oftentimes the cycle time of decision making, not the speed of information flow, is the real bottleneck.
While it is critical to identify what information is needed, it is just as important to deliver it at the right time. The types of information needed most quickly are not static and can depend on several conditions, including whether the current state of the economy is growing or contracting. The right cycle time for particular types of information can vary widely by industry, but in general the highest requested frequency is for competitor news, sales and customer news.
Based on responses to their surveys and interviews of senior executives and managers, the authors provide suggestions and guidelines to enable IT organizations to deliver information more quickly and flexibly. That requires changes to both human and technical capabilities, but those changes could make all the difference in having the correct information to avert a crisis.

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