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Is Deep Learning a Game Changer for Marketing Analytics?

November 15, 2019 | John R. Hauser, Glen Urban, Artem Timoshenko, Paramveer Dhillon | Data, AI, & Machine Learning

The technology that underpins deep learning is becoming increasingly capable of analyzing big databases for patterns and insights. Before long, companies will be able to integrate a wide array of databases to discern what consumers want, and then leverage that information for market advantage. Deep learning might also be used to design products to meet consumers’ personal needs. Different types of organizations will try to harness the powers of deep learning in their own ways.

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