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Leading With Decision-Driven Data Analytics

March 8, 2021 | Bart de Langhe and Stefano Puntoni | Data, AI, & Machine Learning

In practice, making decisions with data often comes down to finding a purpose for the data at hand. Companies look for ways to extract value from available data, but that doesn’t necessarily mean data analysts are answering the right questions. The solution is simple: Instead of finding a purpose for data, find data for a purpose. We call this approach decision-driven data analytics.

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