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Strategies for Digital Platform Success

This collection of articles from MIT Sloan Management Review looks at the phenomenon of platform business models — how they work, what makes them successful, and what the potential pitfalls may be, both for companies considering developing a platform model and investors looking at returns from such companies

Articles included with this collection:

How Digital Platforms Have Become Double-Edged Swords
Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie, interviewed by Allyson MacDonald

Beyond a ‘Winner-Takes-All’ Strategy for Platforms
By David McIntyre

How Platform Strategies Continue to Create Value
By Geoffrey Parker, Marshall Van Alstyne, and Peter Evans

Platforms That Grow Are More Than Matchmakers
By Jeffrey L. Sampler

Why Some Platforms Are Better Than Others
By Jonathan A. Knee

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