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The Big Deal About a Big Data Culture (and Innovation)

December 18, 2012 | Renee Boucher Ferguson | Data, AI, & Machine Learning

Bruno Aziza is a self-professed big data nerd.
His title at data analytics company SiSense: Vice President of Worldwide Marketing & ; Data Geek. His LinkedIn profile photo is of a guy displaying a t-shirt hidden under his dress shirt, Superman style, emblazoned with the words (you guessed it): Big Data Nerd.
Aziza’s credentials, both as a nerd and a thought leader, are on the mark. Prior to SiSense, he ran data analytics programs at Microsoft, Apple and Business Objects (now a SAP company). He is the co-author of two books in the business analytics space, one of them the best-selling tome, Drive Business Performance: Enabling a Culture of Intelligent Execution. He is a fellow at the Advanced Performance Institute, an independent advisory group specializing in organizational performance.
In a conversation with Renee Boucher Ferguson, Data & ; Analytics contributing editor at MIT Sloan Management Review, Aziza talks about the burgeoning role of data analytics in today’s organizations, what it takes to be successful in utilizing data and analytics effectively (in a word: culture) and the role of innovation in data-driven organizations.

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