The Four Fatal Mistakes Holding Back Circular Business Models

February 8, 2021 | Johan Frishammar and Vinit Parida | Strategy

Leading European manufacturers are adopting circular business models, whereby they identify and collaborate with business-ecosystem partners to achieve environmental benefits while still meeting profit targets. The authors’ analysis of how 15 large companies are making the transition reveals challenges in aligning incentives and motives among partners, identifying new partners, involving customers, and planning for extended implementation.

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The Four Fatal Mistakes Holding Back Circular Business Models

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