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The Future of Platforms

February 4, 2020 | Annabelle Gawer, Michael A. Cusumano, David B. Yoffie | Strategy

Innovation and transaction platforms have enabled nearly every type of exchange and activity imaginable in today’s world, earning some of the companies that own them valuations in excess of $1 trillion. But while successful platforms yield a powerful competitive advantage with financial results to match, the nature of platforms is changing, as are the ecosystems and technologies that drive them and the challenges and rules associated with managing them.

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