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The Only Way Manufacturers Can Survive

February 22, 2019 | Vijay Govindarajan , Jeffrey R. Immelt | Strategy

Although most manufacturers are beginning to flirt with digital technologies, not one has successfully pulled off a digital transformation. CEOs still have to figure out its art — and science — forcing them to draw up their game plans on the fly, which inevitably leads to tension and trauma. But they are learning. Here’s how GE has navigated its own digital transformation process.

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