Trapped in the Data-Sharing Dilemma

November 15, 2018 | Jan Krämer, Daniel Schnurr, Michael Wohlfarth | Data, AI, & Machine Learning

There are clear benefits for companies allowing website users to login with social media platforms such as Facebook, Twitter, Amazon, and Google. But the ease of user access that social logins make possible comes at a price: The platforms learn a great deal more about users’ buying and searching behavior via these agreements — information that could wind up helping the company’s competitors (including the platform itself) down the line.

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Trapped in the Data-Sharing Dilemma

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