Skip to content
Product cover

Trapped in the Data-Sharing Dilemma

November 15, 2018 | Jan Krämer, Daniel Schnurr, Michael Wohlfarth | Data, AI, & Machine Learning

There are clear benefits for companies allowing website users to login with social media platforms such as Facebook, Twitter, Amazon, and Google. But the ease of user access that social logins make possible comes at a price: The platforms learn a great deal more about users’ buying and searching behavior via these agreements — information that could wind up helping the company’s competitors (including the platform itself) down the line.

Purchase Options

Educator and Student Discounts Available. Learn more »

  BENCHMARKS  
Loading Time: Base Classes  0.0005
My Controller Construct  0.0003
Build Nav  0.0008
Controller Execution Time ( Products / Route )  0.1168
Total Execution Time  0.1173
  GET DATA  
No GET data exists
  MEMORY USAGE  
1.5657 MB
  POST DATA  
No POST data exists
  URI STRING  
store/trapped-in-the-data-sharing-dilemma
  CLASS/METHOD  
products/route
  DATABASE:  MITSLOAN_DEV   QUERIES: 70  (Hide)
0.0004  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0004  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0007  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0011  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0012  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0006  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0008  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0013  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0026  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0010  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0005  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0008  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0001  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0018  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0009  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0009  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0002  

SELECT *
FROM (`carts`)
WHERE `cart_id` =  '6702c5d7f9b27e2306f783ea6e47d853'
ORDER BY `created_at` DESC 
0.0008  

SELECT SQL_CALC_FOUND_ROWS cat_id
FROM (`product_categories`)
WHERE `status_id` =  'A'
AND `url_friendly` =  'trapped-in-the-data-sharing-dilemma'
AND `parent_id` =  1 
0.0256  

SELECT c.parent_id, c.format_id
                    FROM products AS p, products AS c
                    WHERE p.prod_id = c.parent_id AND
                        c.avail_id IN ('A','B','D') AND
                        c.type_id = 'V' AND
                        (
                            c.sku = 'trapped-in-the-data-sharing-dilemma' OR
                            if(c.format_id = 'Certificate', '', p.url_friendly) = 'trapped-in-the-data-sharing-dilemma'
                        )
                    LIMIT 1 
0.0003  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  3905 
0.0013  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3905' 
0.0004  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3905'
ORDER BY `sort` ASC 
0.0009  

SELECT `cat_id`
FROM (`product_categories__products`)
WHERE `prod_id` =  '3905' 
0.0005  

SELECT *
FROM (`product_flags__products`)
WHERE `prod_id` =  '3905' 
0.0007  

SELECT `sku`
FROM (`products__xsell`)
WHERE `prod_id` =  '3905'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0370  

SELECT `products`.`parent_id`
FROM (`transaction_lines`)
JOIN `products` ON `products`.`sku` = `transaction_lines`.`sku`
JOIN `product_categories__products` ON `products`.`parent_id` = `product_categories__products`.`prod_id`
WHERE `products`.`avail_id` =  'A'
AND TO_DAYS(transaction_lines.updated_at) < (TO_DAYS(NOW()) - 90)
AND `product_categories__products`.`cat_id` IN ('276') 
GROUP BY `products`.`parent_id`
ORDER BY COUNT(*) DESC
LIMIT 6 
0.0009  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '701' 
0.0005  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '701' 
0.0004  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '701'
ORDER BY `sort` ASC 
0.0010  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3943' 
0.0007  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3943' 
0.0006  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3943'
ORDER BY `sort` ASC 
0.0003  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3049' 
0.0006  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3049' 
0.0005  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3049'
ORDER BY `sort` ASC 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3433' 
0.0004  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3433' 
0.0003  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3433'
ORDER BY `sort` ASC 
0.0004  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '3497' 
0.0009  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '3497' 
0.0011  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '3497'
ORDER BY `sort` ASC 
0.0002  

SELECT `parent_id`
FROM (`products`)
WHERE `prod_id` =  '4191' 
0.0005  

SELECT *
FROM (`products`)
WHERE `products`.`prod_id` =  '4191' 
0.0004  

SELECT *
FROM (`authors`)
JOIN `products__authors` ON `authors`.`author_id` = `products__authors`.`author_id`
WHERE `products__authors`.`prod_id` =  '4191'
ORDER BY `sort` ASC 
0.0006  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '3905'
AND `kind` =  'image_600x600'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0005  

SELECT *
FROM (`media`)
WHERE `media`.`media_id` =  '1828' 
0.0003  

SELECT *
FROM (`mime_types`)
WHERE `mime_types`.`extension` =  'jpg' 
0.0004  

SELECT *
FROM (`media_metadata`)
WHERE `media_id` =  '1828' 
0.0005  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '3905'
AND `kind` =  'gallery_image'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0006  

SELECT *
FROM (`products`)
WHERE `avail_id` IN ('A', 'B', 'C', 'H') 
AND `parent_id` =  '3905'
AND `type_id` =  'V'
ORDER BY IF(position = 0, 1, 0) ASC , `position`, `title` 
0.0003  

SELECT `c`.`format_id`, `c`.`price`, `c`.`sale_price`
FROM (`products` AS c)
WHERE `c`.`prod_id` =  '3906'
LIMIT 1 
0.0011  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '3906'
AND `kind` =  'thumbnail'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0013  

SELECT `c`.`format_id`, `c`.`price`, `c`.`sale_price`
FROM (`products` AS c)
WHERE `c`.`prod_id` =  '4492'
LIMIT 1 
0.0003  

SELECT SQL_CALC_FOUND_ROWS media_id, position
FROM (`media`)
WHERE `foreign_key_table` =  'products'
AND `foreign_key_column` =  'prod_id'
AND `foreign_key_value` =  '4492'
AND `kind` =  'thumbnail'
ORDER BY IF(position = 0, 1, 0) ASC , `position` 
0.0004  

SELECT `product_categories__products`.`cat_id`
FROM (`product_categories__products`)
JOIN `product_categories` ON `product_categories__products`.`cat_id` = `product_categories`.`cat_id`
WHERE `product_categories__products`.`prod_id` =  '3905'
AND `product_categories`.`parent_id` =  1
AND `product_categories__products`.`cat_id` NOT IN (1, 261)  
0.0014  

SELECT `cat_id` AS id, `parent_id` AS parent, `status_id`, `name`, `description`, `url_friendly`, `page_title`, `meta_keywords`, `meta_description`, `position`, `updated_at`
FROM (`product_categories`)
WHERE `cat_id` != 1
ORDER BY `parent_id`, IF(position = 0, 1, 0) ASC , `position`, `name` 
0.0005  

SELECT *
FROM (`product_categories`)
WHERE `status_id` =  'A'
AND `parent_id` =  1
AND `cat_id` NOT IN (1, 261) 
ORDER BY `name` 
0.0005  

SELECT *
FROM (`site_settings`)
WHERE `option_key` =  'announcement' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)